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Ten Tips For Marketing Your eCommerce Solution through Wellworks Communiqué

The Benefits of Marketing the Gaiam eCommerce Store through Wellworks Communiqué

Incremental Income • No risk of holding inventory • No return hassles • Partners see results

1.     Include an article in your Wellworks Communiqué enewsletters announcing your Gaiam eCommerce Store. Tell your customers that you will receive a portion of the sales from everything they purchase through your Gaiam eCommerce Store. They will be more inclined to buy products from your Communiqué newsletter when they know it will directly benefit your business.

2.     Birthday’s, Birthday’s, Birthday’s – Send a Communiqué once a month or week, or individually, to your clients who are celebrating another year and offer them the Wellworks free shipping discount. Simply enter promotion code WWORKSDL during checkout. Get Free Shipping on your purchase of $50 or more at Gaiam. Offer excludes oversized items. Offer expires 12/31/09

3.     FREE Shipping - You can use that same free shipping discount for items you’d like to buy for yourself, family, or staff. And promote it in other Communiqués to your clients. . Simply enter promotion code WWORKSDL during checkout. Get Free Shipping on your purchase of $50 or more at Gaiam. Offer excludes oversized items. Offer expires 12/31/09

4.     Use the Gaiam eCommerce Store to complement your existing retail store. If you already have items you sell at retail, highlight the broad selection of over 4,000 products your customers can find within the Gaiam eCommerce Store; outdoor furniture made of sustainable material, organic sheets and bedding, non toxic home cleaning supplies, gorgeous organic towels, etc.

5.     Promote the long-term value of products found in your Gaiam eCommerce Store. Not only are Gaiam products good for you and the environment, they are also good on for your pocketbook. In today’s economic climate consumers are increasingly seeking out products that will stand the test of time. Long time use and quality is the new definition of value.

6.     Personalize your footer tag line - Have fun with your “footer ad tagline label”. You access this in the Marketplace portion of Communiqué. Include a reminder that each sale helps support your business. Or “Practice Conscious Consumerism and shop at our online store today”.

7.     Holiday promotions. Labor Day, back to school, holiday greetings, etc.

8.     Snow days. Many times you need to send out messages canceling classes due to weather. If folks are stuck at home invite them to shop at your ecommerce solution until the weather clears up.

9.     Wide selection of products - Since there are over 4000 products on the GAIAM ecommerce site there are products that your clients may buy throughout the year… might as well be from you; outdoor furniture made of sustainable material, organic sheets and bedding, non toxic home cleaning supplies, gorgeous organic towels, etc.

10.  Repetition, repetition, repetition. Customer’s need to be exposed to a message 3-4 times before they will take action. Make Gaiam a consistent part of your Communiqué newsletter strategy and you’ll see the results.

 

 
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